We learned through surveying our subscribers that they wanted to hear directly from gallerists, curators, and photo editors. The photography website Feature Shoot creates exclusive articles for our newsletter,* catered specifically to premium subscribers, most of whom are photographers. Ask what topics your readers would like to see covered and what they want more of! Tip #6: Interview experts in your field. One easy way to do this is by sending out a survey. It makes the exchange unidirectional, which doesn’t benefit the customer or your business.” Not asking questions is leaving money on the table. “When you don’t ask questions, you never know if your customers need help, are confused about how your product works, or are ready to buy, but just need a bit of clarity. “Email marketing is a way to talk to your customers through questions,” she says. People buy from people.” Tip #5: Ask questions.Įkpe-Dancy also recommends regularly asking questions to engage your audience and learn what kind of content they want to see.
“I learned that customers want to feel heard and understood. “I think this newsletter resonated with people because it made me and my company more relatable,” Ekpe-Dancy explains. She also shared a recipe for gentle, homemade wipes. Along the way, she shared helpful tips for new parents, which she learned through experience. This experience inspired the creation of her Baby Body Butter. One of her most successful newsletters to date featured a personal story about her experiences with diaper rash. “Running a newsletter has been a way to share more exclusive content and deals and really give our customers an intimate, more personalized perspective of our brand,” Mfon Ekpe-Dancy, the Founder of the vegan skincare brand Ziggy’s Pudding, explains. For one day only, the VIPs got 15% off on the FRANC website.
“The fifth-anniversary sale email we sent to our VIPs did fantastic, as it spoke to giving value to the customers and community members who show up big time for us,” Mercredi tells us. Being seen and remembered is important, but every single email in someone’s inbox needs to add value.” Tip #3: Offer something extra.ĭiscounts and giveaways are great ways to reward the customers who’ve supported your brand. But we’ve learned that if you send too much fluff or follow-ups, people receive so many emails in their inboxes that they get annoyed. “Previously, we listened to other standard advice to show up in inboxes very often (be seen) and to follow up on emails. “Ensure every email has a purpose and adds value to the receiver,” Brandy Mercredi, the Founder and Designer of the ethical clothing brand FRANC, suggests. While consistency is key, you also want to be selective about what you send.
#Best practices for email newsletters license#
We also encourage our customers to respond back and interact, which they do.” License this image via GoodStudio. “We now send one newsletter out a week, using the same template that includes not just the products, but also a letter from me (the Founder), suggestions of what I am buying that week, books I am reading, and the tea I am drinking. The new ones have been much more successful than the old ones,” Allison Ullo, the CEO and Founder of the luxury tea brand Leaves of Leisure, tells us. It can help to have a format or template to keep you on track. Your email newsletters don’t have to be long-short and sweet works best-but they should arrive on a consistent basis. Sticking to a schedule helps you stay top-of-mind among customers. In this guide, seven pros share their best tips for building an email newsletter your customers can look forward to every time. Then, every so often, sell your awesome service or product.” “Make creating engaging, informative, and educational content for your customers at the forefront of everything you do. “Your email newsletter is a direct connection to your community, and you should seek to foster that relationship just as you would a group of friends,” Sensi Graves, the Owner of the swimwear brand Sensi Graves Swim, explains. It’s not just about selling your products. While speaking with founders and business owners about creating email newsletters that resonate, I often hear about the importance of educating and entertaining your audience. According to a recent report by HubSpot, Litmus, Rock Content, and Wistia, 95% of marketers surveyed said that email marketing efforts have been effective in reaching their goals. At the same time, they can help you to grow awareness around your brand and foster long-term customer loyalty. In 2023, email newsletters can help small businesses to hit milestones such as increased sales or higher website traffic. Drive engagement using tips to make newsletters interesting and personal. Email newsletters are one of the best ways to connect with customers.
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